🎯 Campaign Objective
The primary goal is Website Sales (Conversions).
This strategy is designed for the USA market where customers prefer
direct checkout instead of messaging.
📢 Campaign Structure
- Total Campaigns: 1 (Sales)
- Ad Sets: 2
- Ads per Ad Set: 3
- Total Ads: 6
💰 Budget Planning
- Daily Budget: $10 to $40 / day
- Monthly Budget: ~$300 To $1200
- Budget is optimized using Meta’s AI (CBO)
📍 Ad Set Targeting
- Ad Set 1: USA + Interest Based
- Ad Set 2: USA + Broad Targeting
- Age Range: 25–55
🎥 Creatives Strategy
- 2 Video Ads (Lifestyle & Product Focus)
- 1 Image / Carousel Ad
- Focus on quality, craftsmanship & fit
🧪 Testing Phase (First 5–7 Days)
The initial phase is focused on testing creatives and audiences.
Immediate sales are not guaranteed during this phase.
We analyze engagement, clicks, and early conversions to identify
winning ads.
📈 Scaling Strategy
Once winning ads are identified:
- Underperforming ads are paused
- Winning ads are scaled gradually (20–30%)
- Budget increases every 48–72 hours
❌ Why Not WhatsApp / Messages Initially?
For the USA market, website sales campaigns convert better.
Messaging campaigns add friction and reduce scalability.
Messaging ads can be tested later as a secondary strategy.